What Is The Best Autoresponder? MailChimp or Aweber: Which One Is Better For Email Marketing?
So you are finally online, the business is up and you are getting some visits, people seem interested but don’t seem to buy straight away. What should you do to avoid losing potential customers? You need an Autoresponder to help you out. But the question is What is the best Autoresponder, to begin with?
Let’s explore a little subject.
When you have a business on the Internet or a virtual store, having a good service to be able to do email marketing is extremely important if you want to make money with a list of subscribers.
To help you have the best Autoresponder or email marketing tool, I have prepared a small analysis of MailChimp, and Aweber so you can read for yourself and make your own decision
MailChimp vs. Aweber
Before entering a full analysis, let me tell you that I have used both MailChimp and AWeber before and while I can’t really say nothing negative about Mailchimp, I still prefer AWeber simply for the fact that a lot of my online business is done through Affiliate Marketing and MailChimp in its politics and rules does not like, actually prohibits the Affiliate Marketing in itself.
I love AWeber because it provides excellent customer service and delivery capacity of emails, and if you are not in the Affiliate Marketing world, MailChimp has as well an excellent delivery rate and many tools for a very reasonable price.
MailChimp vs AWeber pros and cons
In a matter of price, MailChimp or AWeber costs more or less the same as many other autoresponder platforms.
If you have an online store, Aweber will be a better option for you. They have excellent tools and optimal delivery capacity and great integration with services such as PrestaShop and Shopify, Aweber is the ideal tool to allow you to make email marketing for an online store.
The delivery rate
One very important part if not the main part of email marketing is the fact that your messages will reach the audience.
It doesn’t mean anything to have a great message or email campaign if once they are sent out they end up in the spam department or simply deleted
Many companies will tell you that the delivery capacity they offer is the best on the market, but it is very easy to say that; the fact is you need to look at the numbers.
Studies say that the delivery rate in some accounts is 76%, this means that 1 in 4 emails do not arrive.
Everything is based on the company you choose and you have to really study and evaluate which one will give you the best chances for your email campaign to arrive at the doorstep, or better said at the inbox mail section of your clients.
Which service is the best? By popular decision, Aweber has the best message delivery rate in the email marketing industry.
This does not mean that MailChimp is bad, on the contrary, during the 90s companies like Mail Chimp or GetResponse dominated the area.
The Form of your Email
Depending on how you plan to attract the attention of new subscribers, the form will play an important role.
Yes, the look and appearance of a Form will play an important part in your email success so do not underestimate it.
Having a form that looks good and where each field is explained clearly is very important. Depending on the theme and style of your web page you will choose which template to use.
Which service is the best? MailChimp has more than 30 fields where the user can fill all the information you request.
It also has an interface that will allow you to create custom-made forms. Probably MailChimp takes the lead at this point in terms of design, quality of templates and interface when creating them.
Be aware though you might need to have a little knowledge of design and HTML, to make the most of this option
AWeber is much easier to follow and set up if you are at the beginning of the Autoresponder experience or are not comfortable with something that might appear too complicated.
MailChimp Vs. Aweber Price
No matter how rich or poor you are, money will always be a relevant issue.
Why is it important?
When you are sending emails a few times a month, the price you are paying for the service is not as important. But if your contact list is extensive to the point that you are required to send millions of emails a month, the monetary issue becomes important.
Some customers prefer the pay as you go option that MailChimp can offer, but there s limitations on what you can do, some prefers the AWeber system that starts at $19.00 a month if you have up to 500 subscribers. and then it increases.
I always think that the best option is to try before you buy whatever Autoresponder you are going to use. If there is an option for a FREE Trial Take it.
Some sites do not use one at all, but for those who want to simplify the work and win numerous subscribers then it is a tool worth having
If you want to automate emails and send them to your contacts every so often, having an autoresponder is vital.
All large platforms have AutoResponder, of course, some will be easier to use than others due to the options they offers. If you’re looking for something easy to use and user-friendly I guess AWeber is the winner, but if you want one that is sophisticated and with the most functionality, that would be MailChimp. Its integration with Mandrill makes it one of the favorites of the market.
MailChimp Vs. Aweber: Integration
What the Heck is Integration? I know when I heard the word I felt exactly the same way.
If you plan to go beyond sending a simple email, you should make sure to choose a platform that works well with other services, that’s where the integration comes in pace. Depending on the plan you choose, you must choose a platform with easy integration with other services such as social networks, among others.
MailChimp is usually seen as the easiest platform to integrate with other services.
MailChimp Vs. Aweber Customer Service
There may be hundreds of email marketing services, but few have a good customer support system.
When it comes to setting it up, doing a task or whatever; it is important for me to have good support when it comes to clarifying a doubt.
Having the possibility of contacting someone when things turn dark is very good and even more so when you are paying for a service.
Aweber is recognized for its great support system, by mail or by phone you can go to an expert.
MailChimp on the other hand only has support via email.
Aweber Vs. MailChimp: which is better in 2019?
One of the most important things you need if you have an online business or a virtual store is an email list.
It may take some time to build it, but an email list represents a set of your most loyal visitors, there will be the people who most visit your website or business.
Emails are one of the most efficient ways to monetize your website, of course, all under a small investment.
That’s why there are now hundreds of email marketing services and each one offers something different, some are good, others are not so good.
Many reviews will tell you about their experience with different email marketing software and at the end they will tell you which one they recommend, but since there are thousands of them and there is nothing concise that says “this is the best of all” I rather leave you with an open mind and let you decide which one suits better your business
There are a number of factors that will make you decide, according to you, which is the best service.
I hope that my simple analysis and comparison between Aweber or MailChimp will help you get all the details you should know about which of these is the best email marketing and autoresponder service for you. Remember that, if you have any comments or questions, you can leave them in the space below.
I would love as well to know your opinion. If you have had any experience (good or bad) with Aweber, MailChimp or any other Autoresponder system please share it with me and the rest of us out there.