How To Find The Best Keywords For A Website
One of the most important things that you have to do when you are about to write a post for your website or blog is finding the right keyword to use. That magic Word that, not only will inspire you, but will guide you through the Search Engines until you get to the Top. Question remains, how to find the best keywords for a website?
Where should you look? What keywords should you use?
How about the long tail keywords?
Ranking high in the big Master Engines of Google or even Yahoo or Bing is not as easy when you find yourself constantly competing with another million people wanting to achieve the exact same result.
One of the easiest approaches to the war of competitors out there, is basing the development of your blogs or website by writing articles that use long tail keywords rather than a single Word or even two.
Why long tail keywords are better?
The fact is a long tail keyword can truly drive tons of traffic into any page of your blog and help you fight a fair war against all the other competitors out there.
Mastering how to take advantage of long-tail keywords to increase the traffic and viewers to your website is not only the key to success but is also the easiest route to take when you are going for Organic traffic.
But let me first share some interesting data to help you better understand what long-tail keywords are and why they’re so important.
Understanding long-tail keywords?
Long-tail keywords are not the most popular keywords when you are looking for high volume of search, yet they convert exceptionally well.
Why? Because they drive very specific traffic to your site and while there might not be 3000 researches a month for that particular long tail keyword, you can also rest assure that there aren’t 300 other sites that you will have to compete with in order to emerge.
Why do we call them long tail keywords?
The easiest way for me to explain it is by showing you a very simple example.
I am going to use Jaaxi Keyword tool for this example which is normally what I use with all my posts.
Let’s take for example the keyword “Coffee” because you have a website that promotes the sales of coffee.
By looking at the screen shot I took, obviously we can see there are a lot of researches made on a monthly basis for this Word.
Let’s look at the competition now: there are at least 291 sites that you are competing against, using that particular Word and the chances of you ever achieving the first page of any search engine are very “poor”.
Let’s swap now to a different keyword; a long tail keyword this time.
Notice now that if I type “the best coffee beans to buy online” the search results come back with much better numbers.
Ok the traffic is not as huge, but the competition is also so much lower and if you look at the QSR, which shows you the probability of you appearing in the first page of Google, is much better and doable.
Do you see why less popular keywords are called long-tail keywords now? I hope you do.
Finding the best keywords for a blog
I am sure now the answer doesn’t seem so impossible as a task.
People think that the shorter the Word, the higher the search volumes will be.
This is actually not entirely true and long tail keywords have a proven history of success much higher than short one- or two-Word keywords.
If you think about it, even for yourself, when you are searching something online you tend to write a sentence to explain better what you are looking for.
The better the sentence the more refined the result of your search will be.
Therefore, it makes more sense to type something like “the best coffee beans to buy online” rather than “coffee beans”.
People want to get to their answer quick and don’t want to waste two hours refining their research because the keyword used was too broad.
Where and how to look for long tail keywords?
One of the easiest ways to find ideas for a long tail keyword is to take your niche, whatever you want to write about on your blog and begin typing it into Google.
Google is not just a search engine, is also a great tool for ideas for your post.
Google Autocomplete suggestions, will give you plenty of keywords ideas to develop. You can observe that in the screen shot below.
You can start with typing one or two words, and then continue to develop your research from the results you get from your first query.
In no time you will come up with enough ideas for keywords that you can use to develop your post around.
Google offers also an extra option if you look at the box where it says People also ask… and there you have even more new ideas for other long tail keywords to use on your blog.
How to save all these keywords and ideas?
Collecting these keywords manually from Google can be quite time-consuming.
Yet, if you have time and patience you can simply create an Excel and copy and paste all the different keywords that you find appealing and save them for future blogs.
Another way of doing it can be by using a professional keyword research tool to help you find thousands of long-tail keywords in a matter of seconds.
I have always used Jaaxi, because it’s easy to use, gives me plenty of ideas and allows me to save all the keyword that I like in different lists just by clicking a single bottom.
I am leaving you a screen shot of Jaaxi so you can see what I am talking about.
Beside saving the words, it also gives me a clear idea of how big or small is my competition and offers me sort of a brainstorm of ideas so that I can further develop a particular keyword.
Jaaxi is just one tool , there are plenty online available and it’s just a matter of choosing whatever Works best for you.
Another place where I often find inspiration is Quora, which is usually right above the “People also ask for” area.
Quora offers more a question type of keyword idea, but there is nothing better than answering a question that sometimes people have in order to get traffic to a site.
Imagine how many people can simply be researching for “where can I buy the best coffee beans online?” Now imagine that you are selling coffee beans online and you are offering the viewers the answer to their question.
You are giving them a solution!
Isn’t it what blogging is all about? Offering content that has value and help people resolve their issues, problems or questions?
That is a great way to find long-tail keywords in your niche that you may not have considered
Other great idea for long tail keywords
One of the easiest but often underestimated ways to find ideas for keywords is putting yourself in the place of your client.
Think like your client would think.
What would you type in Google if you were the client and were looking for the products you are promoting on your Blog?
What phrase would you use?
Another great idea is to go on Social Media and see other people in your community. What are they interested in, what do they talk about?
What are they asking? What type of words are they typing when asking?
Never forget the best source of long tail keywords can come directly from your own audience.
And why not, don’t be afraid to ask? Put questions out? Ask them directly what would they like to talk about?
Do they have a topic they are interested in and would like to discuss?
How to get tons of search traffic from long-tail keywords
Long-tail keywords are much easier to rank for than single keywords.
If we take for example the keyword coffee beans and look at the amount of monthly researches done using that term we can see how big are the numbers of competitors .
You can bet that all of the top-ranking pages have tons of back links in their pages so your chances of outranking them are very slim.
That is why it’s easier to rank for and get traffic from long-tail keywords.
Can a Long tail keyword rank low?
Actually, it does.
When you decide to use a long tail keyword for your blog, make sure that keyword is “specific” to a topic.
The more specific the keyword is, the better and easier it will be for your post to achieve high ranking.
What do I mean by that?
The fact is you can use a long tail keyword like “the best coffee beans online” and still find yourself in front of hundreds of strong competitors.
It’s all because this search query doesn’t comprise a unique topic of its own. It falls under the broader topic of best coffee beans!
What if you were using a keyword like “best coffee beans online imported from Colombia”…
Now we have narrowed down the research to a much more specific area.
Do you see my point?
So how do you get traffic from long-tail keywords that are topics in their own right?
Simply target each topic long-tail keyword with a unique page.
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Well this, is it for me today.
I hope to have been able to shed some light into the keyword world and give you some useful tips on how to improve your ranking in all the Search Engines.
Using long tail keyword in your posts will help you out at the beginning of your journey but remember there is more to it than a long tail….
Try to be specific, make a long tail keyword a meaningful word, make it specific, narrow it down as much as you can so that you are able to stand up to the big and popular websites that are always taking the first spot.
Paying attention to these details will help you effectively target different kinds of long-tail keywords and in time you will be able to get tons of traffic from all search engines you want!